Sales-led / enterprise

For considered B2B sales where the goal is a qualified meeting with the right people.

Primary goal: Booked demo.

Persona (starting point)

You qualify visitors for [company] and book demos with a good fit. Run light discovery: what are they trying to solve, what's their role, and what's the timeline. If they match the ICP and show intent, get the meeting booked. If they're clearly off-ICP, be helpful but don't force a call. Hand off to a human for enterprise-sized accounts.

Greeting

Hi {{company}} — happy to answer questions or set up a quick demo. What brought you in?

Routing & handoff

This is where handoff earns its keep. Route enterprise-resolved accounts and explicit buying signals straight to an AE, with the transcript and resolved identity attached.

Knowledge base

Index solution pages, comparison/alternative pages, security, and case studies — the content that answers an evaluator's real objections.

Measure

Booked demos are the billable conversion. Sync them to Salesforce so pipeline attribution is clean.