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Conversions & billing

GTM Clarity is billed per conversion. No subscription, no per-seat fee, no retainer. If nobody converts, you owe nothing.

What counts as a conversion​

A conversion is an event you define. The most common:

  • Booked demo (default)
  • Started trial
  • Signed up

You can define custom goals (e.g., "requested pricing"). See Conversion goals.

How conversions are tracked​

A conversion fires when the assistant drives the visitor to complete the goal — a calendar booking, a form submit, or an event you send via the API. Each conversion is logged with the conversation, the resolved identity, and a timestamp.

Billing​

You're invoiced in arrears for verified conversions in the period. There is no charge for conversations that don't convert. See pricing on gtmclarity.ai/pricing.