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Identity resolution

GTM Clarity identifies anonymous visitors before the first message, so the assistant can greet them with context instead of asking "who are you?"

How it works​

Resolution runs on the delivr.ai identity graph (4.5B+ verified emails) using IP resolution and cookie matching. When a visitor lands, GTM Clarity attempts to resolve:

  • Company — firmographics (industry, size, region)
  • Likely role — seniority and function, where available
  • Return status — whether they've been on your site before

Privacy​

Resolution uses hashed identifiers and is UID2-compliant. GTM Clarity does not sell visitor data. See Security.

What you get​

Resolved attributes are attached to the conversation and synced to your CRM. The assistant uses them to tailor its opening and qualification. Unresolved visitors still get a full conversation — resolution is a bonus, not a gate.