Welcome to GTM Clarity
GTM Clarity is a multi-tenant B2B SaaS scoring platform that helps go-to-market teams prioritize accounts, people, and opportunities based on two dimensions: fit (how well they match your Ideal Customer Profile) and engagement (how actively they interact with your brand).
What GTM Clarity Does
GTM Clarity ingests data from your CRM, marketing automation, intent providers, email, and meeting tools, then produces a unified scoring model that answers two questions for every entity in your pipeline:
- How good is this account/person for us? (Fit Score, 0--100)
- How engaged are they right now? (Engagement Score, 0--100)
These two axes combine into a quadrant model that assigns every entity a tier --- Hot, Warm, Cool, or Cold --- with prescriptive next actions for each.
Key Features
- Five native connectors --- Salesforce, Customer.io, Delivr.ai, O365, and Fathom.video
- ICP-based fit scoring --- Industry match, company size, revenue range, and custom attributes with configurable weights
- Behavioral engagement scoring --- Multi-channel activity signals with exponential decay, quality hierarchy, and per-channel caps
- Buying group intelligence --- Probabilistic role detection, completeness scoring against role templates, and going-dark alerts
- Account and opportunity rollup --- Champion, weighted-average, and max-breadth aggregation strategies
- Matrix visualization --- Interactive scatter plot with quadrant coloring, entity filtering, and drill-down
- CRM writeback --- Push scores, tiers, and buying group insights back to Salesforce
Explore the Documentation
User Guide
Learn how scoring works, configure your ICP, and interpret the matrix.
Scoring Engine
Deep dive into fit dimensions, engagement signals, decay, and rollup strategies.
Buying Groups
Role detection, completeness scoring, heatmaps, and going-dark alerts.
Tier Assignment
Quadrant model, hysteresis bands, and prescriptive actions per tier.
Quick Reference
| I want to... | Go here |
|---|---|
| Set up my account and connect Salesforce | Getting Started |
| Understand the two-axis scoring model | Scoring Overview |
| Configure ICP dimensions and weights | Fit Scoring |
| Tune engagement decay and signal weights | Engagement Scoring |
| Read the matrix and understand quadrants | Tier Assignment |
| Roll up people scores to accounts | Account Scoring |
| Score opportunities with stage velocity | Opportunity Scoring |
| Set up buying group role templates | Buying Groups |
| Monitor engagement velocity by role | Buying Group Heatmap |
| Visualize the fit vs engagement matrix | Matrix Visualization |
Architecture at a Glance
Every query in GTM Clarity is scoped by tenantId. Scoring configurations, connector credentials, and all data are fully isolated between tenants.