Knowledge base
The knowledge base grounds every answer so the assistant stays accurate.
Add sources
Under Settings → Knowledge base:
- Website — enter your domain; GTM Clarity crawls and indexes public pages.
- Help center / docs — add URLs or upload files (PDF, Markdown, HTML).
- Q&A — add specific question/answer pairs for things not on your site.
Refresh
Crawled sources re-index on a schedule. Trigger a manual re-index after a big content change. Uploaded files index immediately.
Tips
- Keep pricing and positioning pages in the index so the assistant answers cost and comparison questions correctly.
- Add an internal Q&A for anything you don't want public but the assistant should know.